Mary jo bitner biography of albert

Mary Jo Bitner (1950) is a well-known professor and active researcher in the field of services and services marketing.

Mary jo bitner biography of albert

In addition to her ground breaking research in the services sector, she has also contributed to the development and realization of the marketing instrument: service marketing mix – 7P’s together with Bernard H. Booms (1981).

Biography Mary Jo Bitner

Mary Jo Bitner obtained her doctorate (Ph.D.) from the University of Washington.

Her entire academic career is focused on her field of interest: services and services marketing.

She is one of the founding faculty members of the Centre for Services & Leadership at the Arizona State University (ASU). This faculty is now one of the most important university centres for the study of services marketing and management.

In the 1990s Mary Jo Bitner led the development of the W.P.

Carey MBA services marketing and service leadership specialization, a